3 Mistakes to Avoid When Designing A Logo
It’s great to explore your creativity when designing a logo but there are some logo mistakes that can just ruin even the greatest of logo designs. So, it’s crucial to know what those logo mistakes are and how you can make sure not to make them.
A logo represents your brand everywhere. It’s the central icon that helps your brand stand out from the competition. Your logo can speak a thousand positive words regarding your brand to the audience. In short, a good logo can do wonders for your business. However, many brands make simple logo mistakes which results in their logo to not make the impact they hoped for.
So, what are those logo mistakes and how do you avoid them? Well, a few of the common logo mistakes many beginner logo designers and even professional designers make usually happen in the following design categories;
Keep reading on to find out more!
The Common Logo Mistakes You Need to Know About
Below you’ll find the most common mistakes made when designing a logo that can result in your logo to either look bad or meaningless. So, let’s get right into the logo mistakes you need to avoid at all costs!
1. Color Mistakes
Often people will use different shades of colors to give the logo a unique and bright look. However, one of the biggest logo mistakes that can ruin your logo is using the wrong color combination or too many colors. Your chosen color for your logo should complement your brand’s image and be consistent with it rather than be irrelevant to your brand.
2. Font Mistakes
When it comes to choosing a font, many people use a different set of fonts to make the text creative. However, this adds no creativity and you’re basically making a bunch of different fonts fight for attention. People will not see your message, they’ll just see the font. If you want to make the most of your logo’s typography, use 1 or 2 fonts. Other than this, make sure the text is simple, quick, and impressive.
3. Style Mistakes
There are several logo design styles to go for. Some may work really well and some may not. However, one style that will never do your brand justice is the trendy logo style. Trends come and go, so you can’t expect your trend-focused logo style to last that long. When choosing a logo style, go for something that matches your brand’s nature and target audience. Don’t Follow Trends!
Design A Logo With Perfection
When it comes to designing a logo you need to think outside the box but make sure to avoid the 3 common mistakes we’ve mentioned above. What else should you be aware of when designing a logo? You need to make sure your logo is easy to understand and versatile.
What’s the best way to design a logo? Well, you need to find inspiration! It’s always a great idea to view what type of logo your competitors have. This doesn’t mean you need to steal their logo ideas or borrow them. You just need to see what logo they have and try to come up with a better one.
Other than this, when designing a logo, you need to truly understand the nature of your brand and audience. The better understanding you have regarding your brand and audience, the greater your logo design will turn out.
What Makes A Great Logo?
People often ask this question to know what their logo is lacking and what they need to do to make it great. Well, a great logo is one that is attractive, impressive, expressive, versatile, and most importantly unique! Designing a logo takes a lot of time and effort, so don’t be shy to be creative. Always make sure to brainstorm logo concepts and choose one that matches your brand’s personality. Also, be sure that the logo compliments your brand’s image and gives it the unique identity you wanted.
As you can see, we’ve mentioned the 3 common logo mistakes people make when designing a logo. Now, when you’re ready to design a logo by yourself, make sure to avoid these mistakes. Otherwise, all the time and efforts invested will go to waste.
Alternatively, if you need professional logo design services, Logo Design Genius is here to help! Visit our website or call us at 800-218-0591. We’d be glad to bring your dream identity to life!