Motion Graphics Vs Animation: Which One’s Better?
What is the difference between animation and motion graphics? Often people wanting to invest in animated videos to market a product or service ask themselves this question. People also wonder if motion graphics has an upper hand over animation or is it the other way around. Well, when discussing motion graphics vs animation, there is always confusion. Well, today we’re going to get rid of all the confusion in the simplest way possible.
What is Motion Graphics?
First of all, if you’re thinking motion graphics is completely different from animation then you’re wrong. Motion graphics are a type of animation that describes a moving or animated graphic design. A motion graphics takes a static image and gives it movement. However, this movement doesn’t have a backbone or story to tell.
What is Animation?
Animation is the process of turning static images into moving pictures. Wait, doesn’t motion graphics do that too? Well yes, but animation is the umbrella term for the entire field of moving pictures that includes all styles of animation such as motion graphics.
Motion Graphics vs Animation: What’s The Difference?
When it comes to animation, if it has a story behind the movement of pictures, it’s an animation. However, if there is no story, it’s motion graphics. The biggest factor that determines if you’re dealing with animation or motion graphics is if it has a story or not.
Motion Graphics vs Animation
So, which ones better? Well, saying one is better than the other would be unrealistic. Why? Well, animation and motion graphics both have their fair share of benefits. Let’s dig into what motion graphics and animation have to offer and conclude which one’s better.
What makes motion graphics great? Well, motion graphics can illustrate complex ideas virtually. Also, the visual style of motion graphics appeals to a wide range of viewers. Other than this, motion graphics last a few seconds but have the ability to clarify almost anything.
For example, you launch an application and enter your password. How do you find out what you’ve entered is incorrect? Well, motion graphics help signal you’ve made a mistake and need to try again. Also, let’s suppose you have an idea to explain. Motion graphics can give an instant overview of what your idea is in an interesting and engaging way.
If you have a story to tell, animation will help you convey the story in an effective manner. Animation opens the doors of creativity for you. So, you have a platform where you can turn the most complex ideas into life. As we mentioned earlier, animation has different styles for you to use. Therefore, you can create a video that is high in value and engaging.
Which One Should You Choose?
The answer depends on the type of project you’re working on. Animation is more expensive than motion graphics but it can help create an awesome video for your story. On the other hand, motion graphics are the best way to put an emphasis on a fact and illustrate any point you’re trying to make clearly. When it comes to picking one, it all comes down to if you have a story to tell or not.
Animation can do wonders for your business. There are several styles you can pick from and present ideas, products, and much more in brilliant ways. Animation is the most effective digital marketing strategy today and the benefits of using it keep getting better.
If you’re looking for professional animation services, contact Logo Design Genius. Visit our website or call us at 800-218-0591.